Go High Level Review 2026 Pricing, Features, Pros, Cons

Gohighlevel and HubSpot have different target audiences and focus. Gohighlevel is a powerful marketing automation platform designed to help marketers achieve their goals with minimum effort. Gohighlevel and Hubspot are two popular marketing automation platforms ideal for marketers looking Why Go HighLevel Outperforms Other CRM Software to streamline their workflow. GoHighLevel replaces a fragmented agency tech stack with a single automation-first platform.

GoHighLevel can help you manage and communicate with your clients more effectively by consolidating all client interactions and data within the AI-driven platform and CRM. GoHighLevel supports a wide range of integrations, allowing you to connect the AI-powered platform with your existing tools and software. They are currently working on an AI workforce that can be resold via the platform. It includes text-based AI chatbots, the new AI Voice Assistants, and more.
With its user-friendly interface and comprehensive features, it streamlines tasks like lead generation, email marketing, and client management. Its automation capabilities save time and effort, allowing businesses to focus on growth. HubSpot is a comprehensive inbound marketing and sales platform that offers a range of tools for lead generation, customer relationship management, and content marketing. It’s used by businesses of all sizes to attract visitors, convert leads, and close deals more effectively. GoHighLevel is a comprehensive marketing automation platform designed to cater to the needs of digital marketers, marketing agencies, and small to medium-sized businesses.

You can review my blog post GoHighlevel Pricing,  to see all the pricing plans available. GoHighlevel, or just Highlevel as its users call it, is an all-in-one sales and marketing platform for marketing agencies and small businesses. The GoHighlevel platform offers every tool needed to run a business successfully at a fixed monthly cost. The GoHighlevel platform allows you to Whitelabel their software so agencies can use this platform and brand it like it was their own. This allows agencies to create a Software as a Service (SaaS) business and an additional monthly recurring revenue stream.
Just like your phone record, you can track missed calls, answered calls, first-time calls, average call duration, latest phone calls, and call sources. The source report is where you track the sources of traffic  to your funnels and events. You can track where a survey was submitted from, maybe from Google ads. Attribution report – The attribution report is where you get a report on the native marketing activities within your Highlevel dashboard. Given that Highlevel is integrated, you can track your revenue, ROI coming from your Facebook ads campaigns. With the reputation dashboard in place, you will have some control over your business reputation online.

If you can tolerate the rough edges and are primarily serving business clients, GHL offers good value – but ensure you test email deliverability before fully committing. 👉 I did reach out to Travis (their tech support guy) for help with creating funnels and websites, which I had searched all over for. He certainly knew his stuff around the platform, which is always a plus. When you do this, you can also resell other software solutions to your customers (sub-accounts) at a markup. The platform supports standard integration options across payment processing, social media, and Zapier.
On your journey to optimal customer relationship management, it is crucial to acknowledge the pivotal roles that sales and marketing play. Both departments are integral to the success of your CRM strategy. For those seeking a comprehensive Customer Relationship Management (CRM) solution, Go High Level CRM could be the answer you’ve been looking for. This platform is designed to streamline your customer interactions, automate marketing processes, and enhance overall communication with clients. You can build complex automation workflows, brand the platform as your own, and even create a custom app for clients.
If you use WhatsApp, add the agency integration fee and a line for monthly conversation costs. To use this feature, you must integrate GoHighLevel with your Facebook Ads account and your Google account so you can monitor your analytics and conversion rates inside GoHighLevel. When I need a funnel fast, I either duplicate a previous winner or start from one of GHL’s prebuilt templates. Clean pipeline view, stages, and tasks; simple for teams to adopt. GoHighLevel allows you to experiment with different tactics risk-free until you find what works for you. You can only add additional clients if you upgrade to the Agency Unlimited Plan and this is where things start to get really interesting.

This lack of intuitive design hinders productivity and steepens the learning curve. A workflow setup is recommended to notify agencies of new sign-ups, ensuring efficient onboarding. Users can rely on a dedicated support team available around the clock during the setup process. A real estate agent can automatically follow up with past clients and request reviews. Reviews of GoHighLevel include positive and negative feedback provided by users within its community.
Snapshots also contain useful things like prebuilt  marketing campaigns saving you the effort of creating them from scratch. This means your clients no longer have to be glued to their phones in order to ensure no leads are dropped. Through its workflow feature, you can create entire campaigns and communication strategies that run entirely  on autopilot.

It is an all-in-one software solution, combining various marketing tools and functionalities into a single platform. Choosing the right marketing automation platform depends on your specific business needs, priorities, and goals. In this Go High Level review, you will surely get to see all the amazing features that this software has to offer. It simply has a wide range of features that can help businesses automate their sales and marketing processes, track their customer interactions, and manage their data more efficiently. Using an all in one marketing platform like Highlevel with all its features, you can see why internet marketers and marketing agencies choose Highlevel. They are getting more sales leads, leading to more customers, all with a fixed monthly price.
There are no long-term contracts, and you won’t be billed further once your current subscription ends. Due to its all-in-one nature, new users often feel overwhelmed initially. But with a little effort (and great onboarding support), this is easily overcome. Agencies especially love being able to white-label GoHighLevel and resell it as their own software, unlocking a powerful SaaS revenue stream. However, if you’re looking for a plug-and-play visual website builder only – or you run a high-volume eCommerce store – you might find GoHighLevel less aligned with your goals. As a fast-growing platform, occasional bugs or UI changes may appear.

Overall, both tools are affordable and focused on selling to small to midsize businesses. If we compare the pricing plans of both tools, the price difference is rather small and is likely a result of the different features each company offers. It offers SMS marketing capabilities, eliminating the need for standalone SMS marketing tools such as Twilio or TextMagic. Businesses can send text messages, automate SMS sequences, and engage with leads through mobile channels.
That said, if you’re an agency owner, a marketer managing multiple clients, or running a service-based business looking to streamline operations, GoHighLevel could be a great option to explore. GoHighLevel’s Agency plan offers a wide range of white-labeling options for agencies looking to enhance their service offerings. This includes agency portal customization, landing pages, websites, forms, surveys,  and even the mobile app. For a mere $497 per month, you can create your own pricing plans with customized features and sell “GoHighLevel” an unlimited number of times.